The Print | Luxury Fashion Retailer Aashni partners with Nitrogen to enhance Shopping Experience for its Customers
The Print | Luxury Fashion Retailer Aashni partners with Nitrogen to enhance Shopping Experience for its Customers
Featured in The Print
In the fall of 2012, Aashni + Co launched its flagship concept shop in London's lovely Notting Hill to pioneer the most coveted edge in Indian celebrity designer brands. Since then, the business has been known for giving UK citizens access to avant-garde South Asian designers through its haute couture, ready-to-wear, jewellery, and accessory collections.
Today, the apparel retailer has become one of London's most coveted locations for high-end Indian fashion, attracting the interest of both fashion enthusiasts and celebrities from the city and Continental Europe. Designers include Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Ridhi Mehra, Seema Gujral, Vvani by Vani Vats, Varun Bahl, and like.
In2016, Aashni and Co shifted its focus to the digital online store www.aashniandco.com with the commitment to serving its prospective customers through value-added digital channels. After the pandemic struck, they aimed to create a faster and enhanced experience for its South Asian diaspora community, which forms a major part of its customer base. As the traffic has now exceeded a limit, they plugged N7 - The Nitrogen platform’s CDN and AI driven Image Optimization (AIO) products.
For starters, in order to accelerate page load time, improve SEO, enhance your user experience and reduce bandwidth costs, one of the key areas to optimize is the images on website. N7 – The Nitrogen Platform’s AIO automatically optimizes images on the fly, improves speed, and reduces infrastructure cost.
Post pandemic, N7 – The Nitrogen Platform’s CDN, AIO, Java Script Accelerator (JSA), andSecurity solutions are fast becoming one of the most popular destinations for seamless, smooth digital browsing experience for the online customers owing to its use ofAI/ML technology, and subsequently, this is resulting into increased conversions.
In India, CDN and AIO market is dominated by foreign players but N7 – The Nitrogen Platform is the onlyIndian player providing quality, customized CDN and AIO offerings at a better price.
Akash Rathi, Head ofOperations, Aashni, says, “We evaluated quite a few CDN, JSA and AIO products, but N7 – The Nitrogen Platform has it all included in one. Our online platform has been garnering huge site visits and we want to deliver exceptional and seamless browsing and shopping experience for our customers as we know this will help us get more customers. Their JSA offering is unique and it's accelerating our first party and third-party java scripts”.
On this occasion, CEOManoj Bubna of N7 - The Nitrogen Platform explains, “We are helping Aashni to provide visually better user experience by painting the page quicker and in a consistent manner and give the ability to its customers to interact with the site earlier. We have been immensely successful in the eCommerce space especially because of our depth and experience. Our Ecommerce vertical package gives significant performance boost because of products like PredictiveCaching, Instant Product Catalog Filter & search, Java Script Acceleration, etc."
