Mumbai, India

03 April 2023

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This was originally posted in India Today.

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N7 – The Nitrogen Platform is glad to announce the commencement of its partnership with Hopscotch, India’s largest kids' apparel e-store. Based in Mumbai, Hopscotch is India’s largest online kids’ prominent player in the kids’ eCommerce space. Established in 2012, today, Hopscotch is India’s leading kids fashion e-commerce portal positioned at the sweet spot of aspiration and affordability. The brand features the latest trends in kids’ fashion on its store online and has served over 3 million parents across 1,300 Indian cities. Recently it was announced that they had achieved triple-digit growth YoY serving an enormous base of over 3 million active users, with 70% of its demand from tier 2 and smaller towns.

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As a part of this engagement, N7 – The Nitrogen Platform aims to establish a robust security solution to prevent and mitigate DDoS attacks.

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One significant challenge Hopscotch faced was DDoS attacks and apart from mitigating this, it also wanted to create a safe and secure experience for its website visitors. Nitrogen’s Rate Limiting, Web Application Firewall (WAF) & Human Detector Features helped in identifying & mitigating attacks.

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For starters, N7 – The Nitrogen Platform is an omnichannel performance optimizer developed exclusively for digital retailers to enhance speed, scale, and security for web and mobile applications while saving on infrastructure costs. It seamlessly works with all commerce platforms making its clients' storefront available in peak traffic for any location, device, and platform at Zero Installation, Zero Code Change, and Zero hardware to buy.

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Nitrogen’s Managed WAF offering leverages internal security experts that reacts to attacks and mitigates them as it happens. Nitrogen team also creates personalized rules for the unique vulnerabilities that each client may have.

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E-commerce firms are losing competitive advantage due to price scrapping and product information scrapping. Malicious bots also increase the infrastructure cost of running a website. Nitrogen’s Human Detector recognizes a malicious bot and improves ROI.

On this occasion, Nitrogen’s CEO Manoj Bubna explains, "Ecommerce sites will always be a ‘hot’ target for cyberattacks as they are treasure troves of personal and financial data.  Nitrogen’s Managed WAF offering makes it easier for mid-sized firms to leverage the best global security capabilities without having to create the entire capability in-house.”

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