Commerce Holiday Readiness Guide for 2022 | Tips & Strategies
Commerce Holiday Readiness Guide for 2022 | Tips & Strategies
Even though the holiday shopping might start in November and December, eCommerce stores have already begun preparing themselves for the Holiday Season. Last holiday season, Adobe Analytics reported that sales grew by a whopping 32% from 2019 to total $188.2 billion, two years' worth of growth in one year.
Retail's eCommerce share remains high, and so does its competition. Providing easy, flexible, and convenient options will make you your shoppers' favorite shopping destination. And now is a great time to get started and make your eCommerce website holiday season ready. Let's first see some of the eCommerce trends for Holiday Season 2022.
Trends for Holiday Season 2022
1. Consider Mobile-First Ecommerce:
Opportunities for mobile shopping or m-commerce are plentiful. Sales of retail m-commerce reached $359.32 billion in 2021, an increase of15.2% over the previous year. By 2025, these sales should more than double to reach $728.28 billion and account for 44.2% of retail e-commerce sales in the U.S., So users are most likely to prefer a mobile-friendly website for a better shopping experience.
2. Ecommerce landscape gets more competitive:
A recent study predicted that e-commerce would account for 20.4% of global retail sales by 2022, up from 10% five years ago. And then there are large players like Amazon and Alibaba. Cloud, commerce, and logistics capabilities backed by seamless, elegant shopping experiences can fend off these rivals as well as many others.
3. Rising threat from cyber attacks:
Companies have lost more than 20$billion in 2021 to eCommerce fraud. eCommerce websites are often targeted by DDoS attacks, automated bots that use stolen credit card numbers to complete transactions, and e-skimming attacks, which use malware to steal customers' personal information during checkout. The abandonment rate of shopping carts is already at 70% or higher, so retailers must strengthen their defenses without increasing customer friction.
4. Holiday purchases come early: According to Salesforce research, it is estimated that many consumers will start their Christmas and Thanksgiving shopping earlier in September to beat price hikes and tap on the huge discounts. So retailers must gear up their eCommerce websites for an early Holiday Shopping Season.
Also, recently because of the outage of a CDN player, many leading brands such as Canva, Quora and Discord experienced downtime, so you need to be prepared to serve your customers even during such outages with the right CDN approach.
This blog outlines strategies for overcoming the challenges of preparing ecommerce websites for major events, whether it’s a one-day super sale, or an entire holiday season. Here are 5 best practices for maximizing eCommerce success during the 2022 holiday season and beyond.
How can Nvizion help in ensuring your Ecommerce website is Holiday ready?
Nvizion always prepares you for the Holiday season by optimising your application to maximise sales and handle most concurrent users to place an order. We not only review the site but also preempt the issues, fine-tune the application and make it ready for the holiday. We understand the architecture and tune the commerce for your needs and requirements. Aligning the business strategy to your technology need is our motto. We will understand, evaluate the current technology stack, and provide the architecture which is not future-ready but is already compatible with your future needs with an incremental approach.
And adding to that our product, N7- The Nitrogen Platform is a new age AI/ ML powered performance disruptor. It uses features like
- Journey Optimization
- Predictive Caching
- JavaScript Acceleration
- DOM Optimization
- Device & Bandwidth Driven Image Optimization
- Human & BOT Detection
- RDx (Real Digital Experience)
This sets it apart from legacy CDN players and gives your user the digital experience you always wanted them to have.
