Overview: During significant online sales events like Great Indian Shopping Festival, Big Billion Days, End of Season Sale, and holiday shopping sprees such as Diwali or Christmas, e-commerce platforms experience a considerable surge in traffic. This podcast delves into strategies for converting this influx of visitors into actual sales. Experts discuss enhancing website performance, personalizing the shopping experience, and employing psychological triggers such as scarcity and urgency. The discussion also highlights the importance of streamlined landing pages, mobile optimization, and leveraging social proof through customer reviews and ratings to increase conversion rates. Furthermore, the episode will feature case studies from successful e-commerce brands like Sugar, Shoppers Stop, Purplle, Kalyan Jewellers, and more that have thrived during high-traffic events.