Rising Mobile Traffic: 72% of Diwali shoppers are using mobile devices, with a significant increase in rural India.

Early Surge in Traffic: Peak traffic started well before Diwali, indicating the power of early sales promotions.

Global Reach for Indian Brands: Indian D2C brands are witnessing a surge in international traffic, especially from Europe and the UK.

Traffic Surge from Bots: Increased bot activity highlights the importance of securing your website during peak shopping times.

Best-Selling Categories: Electronics and Fashion see the highest demand as consumers focus on home renovations and gifting.