Homepage was taking more than 13 sec and loan pages were taking more than 16 sec to load on mobile device impacting user experience and drop in overall SEO ranking. Another challenge was on security and infrastructure, where the servers were overloaded due to huge malicious calls specially during the campaigns.

Nitrogen optimizes the page performance by correcting the DOM structure, image optimization, progressively rendering the page and provided granular page caching. Page score and user experience improved by correctly prioritizing the immediate visible sections on the page and managing the third-party scripts from the page. Nitrogen managed WAF module provides DDoS mitigation, Origin Shield & protection from hacking attempts. It reduces enormous calls reaching out to origin servers and improves the server response as well.

Large-contentful-paint (LCP)and Speed-index (SI) resulting in improved performance score with better SEO ranking thus increasing the website speed by 40%. Significant performance gain, improved user experience resulting in 5% increase in conversion. Nitrogen WAF protected origin server and hence improved the server performance and reduced infrastructure cost by 20%.