SUGAR Cosmetics carefully curates products from around the globe that meet every want and need there could possibly be when it comes to one's makeup and skincare regime. They believe in every interpretation of beauty, be it bold to subdued, quirky to crazy, everyday to glam goddess! This brand offers some statement-making and high-performance makeup products that ensure that one's style game is always on point!
Google PageSpeed Insight Score
In Crawl Budget Utilization
Improvement in Keyword Rankings
Ensuring maximum online visibility and search engine ranking for new product lines and promotions is essential. Utilizing advanced image optimization techniques to deliver high-quality visuals efficiently is crucial for Sugar, where visual appeal directly influences conversions.
Sugar optimized all its pages using the N7 Search Engine Rank Accelerator (SERA), a plug-and-play solution that phenomenally accelerated Google crawling and indexation. N7 SERA's advanced rendering process generates a cached static HTML version of Sugar’s site, allowing Google to reduce crawling time and access JS components that were previously omitted. Additionally, Sugar utilized N7 Adaptive Image Optimization’s (AIO) real-time image transformation capabilities to resize, compress, and convert images based on each user’s device, including compute, network, and screen specifications.
By leveraging cutting-edge optimizations, Sugar website achieved a 90+ Google PageSpeed Insights (PSI) score across all pages, a dramatic improvement from initial scores in the 30s. This enhancement resulted in a 5X boost in crawl budget utilization, enabling more efficient content indexing, and drove a 40%+ improvement in keyword rankings for critical keywords. Organic traffic surged by 50%, reflecting the improved search engine visibility. Advanced image optimization techniques delivered 70% optimized images with no visible loss, leading to 50% faster image load times. Additionally, the implementation of cost-efficient solutions reduced CDN spend by an impressive 65%, ensuring both performance and budget efficiency.