Rupyy faced significant challenges in optimizing its website to enhance user experience and performance. Improving Google Core Web Vitals was a priority to ensure a seamless experience for visitors while meeting the performance standards expected by search engines. Additionally, issues with partial content crawling prevented some pages from being indexed by Google, hindering the site's search visibility. Rupyy needed a solution to address these crawling issues and improve search engine rankings to drive increased organic traffic. The ultimate goal was to outperform competitors in search visibility, establishing a strong presence in an increasingly competitive digital landscape.

To overcome these challenges, Rupyy partnered with N7 and implemented the Search Engine Rank Accelerator (SERA), a plug-and-play prerendering solution designed to boost SEO health. N7 SERA pre-renders web elements, ensuring that URLs load faster and respond efficiently to crawl requests. This optimization aligns seamlessly with Google’s preference for fast-loading pages, enabling Rupyy to achieve improved SEO rankings. By preemptively preparing all site pages for Google’s indexing, N7 SERA resolved the issue of partial content crawling, ensuring comprehensive indexing across the website. The enhanced indexing capabilities positioned Rupyy’s website as a high-performing entity in the eyes of search engines.

With enhanced crawl and indexing success rates, Rupyy experienced a significant boost in overall SEO health. N7 SERA enabled Rupyy to achieve an impressive 95+ PageSpeed Score, solidifying its reputation as a high-performing website. Furthermore, the website saw a 58% increase in keyword impressions, driving a substantial rise in visibility on Google search engine results pages and attracting more organic traffic.