For Reliance General Insurance, the primary challenges included improving page speed to outperform competitors, particularly in Tier 2 and 3 cities. The company aimed to enhance its search engine rankings while also improving the online customer experience to encourage visitors to stay longer on the website. Additionally, Reliance General Insurance sought to boost conversion rates and enhance visibility and control over content delivery. Finally, there was a pressing need to reduce infrastructure costs without compromising performance or user satisfaction.

N7's Digital Experience Accelerator has been pivotal for Reliance General Insurance in optimizing and controlling all website browser elements, including third-party components. By minimizing unnecessary elements and streamlining the website's structure, the Reliance General Insurance site pages load faster, significantly enhancing user engagement and satisfaction. The solution also offers better control over caching and purging through the N7 CDN, ensuring optimal content delivery. Additionally, N7 provides robust security measures by effectively blocking and redirecting malicious traffic, thereby improving overall system security for Reliance General Insurance.

The partnership with N7 has brought significant benefits to Reliance General Insurance, including a 40% improvement in the Google Core Web Vital Score and a 30-40% enhancement in page load times. Additionally, Reliance General Insurance achieved a 60-70% reduction in image sizes without any loss of quality, leading to improved website performance. The collaboration has also resulted in enhanced visibility and control over RGI’s online content delivery, along with a noticeable reduction in bounce rates, further contributing to a more engaging user experience.