Forever New Sees 11.4% Jump in Organic Traffic in 30 Days with N7 SERA

Forever New aimed to enhance its Google Core Web Vitals to deliver a faster, smoother website experience for its users, while continuing to showcase high-quality product imagery without impacting site speed. The brand also focused on resolving issues related to partial content crawling, ensuring that Google could effectively access and index all on-site content. Additionally, Forever New sought to strengthen its search visibility to stay ahead of industry competitors, while also safeguarding its website against potential malicious attacks.

To address these objectives, Forever New implemented N7’s suite of solutions across performance, search visibility, and security. The brand leveraged N7 Search Engine Rank Accelerator (SERA) to accelerate Google crawling and ensure all pages were effectively prepared for indexing. To maintain high-quality visuals without compromising speed, Forever New adopted N7 Adaptive Image Optimization (AIO), which uses AI/ML to dynamically resize, compress, and convert images based on each user’s device, including compute power, network conditions, and screen size. Additionally, to safeguard the website, Forever New deployed N7’s Managed Security Suite (MSS), incorporating advanced Rate Limiting and WAF solutions to block malicious attacks, prevent future threats, and eliminate illegitimate traffic.

As a result, Forever New achieved significant performance, efficiency, and security gains. Over 90% of its images were optimized, contributing to pages loading 42% faster while also reducing CDN costs by 40%. The website recorded a Google Core Web Vitals score of over 80, alongside a 12X increase in crawl budget, enabling better indexing and visibility. This translated into an 11.4% increase in organic traffic within just 30 days. At the same time, the platform’s security was strengthened, with 6,433 malicious attacks successfully blocked within a span of two weeks.