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Croma optimizes website and reduces drop offs by 15%

Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.

+30% Page Speed

Granular Caching, DOM transformation & Third Party Scripts Tunnelling & Management resulted in a improved page download speed.

+5% Orders

Instant Commerce Catalog Browsing, Vanity URLs, Fast Purge, API Caching, Progressive Rendering improved user experience resulting in increased conversion.

-20% Infrastructure Cost

Granular Caching, AI driven Image Optimization, Progressive rendering, Dynamic Content Caching resulted in lower origin bandwidth & cost.

Problem Statement

Croma’s critical Mobile & Desktop pages were taking >12 sec to load, impacting user experience and funnel drop off. Reliability and availability of website was another problem as they witnessed heavy user traffic & growth. Infrastructure cost has increased disproportionally to the traffic. Data Security & vulnerability to DDoS attacks were a major concern. Insights about usage was needed.

Our Solution

Croma used Nitrogen Digital Experience Platform 5.0 The platform provides most granular page caching. The platform also improves the user experience of the user by prioritizing & painting the engaging section of the page. The platform managed the third party scripts called from the page to improve the speed and user experience. Cutting edge security module provided DDoS mitigation, Origin Shield & managed WAF, along with penetration testing.

Outcome

High granularity resulted in increased performance and increased caching percentage thereby reducing the infrastructure cost by 20%. Dynamic Content Caching resulted in lower origin bandwidth & cost. There was a 30% increase in speed. Progressive Rendering improved user experience resulting in 5% increase in orders.

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Customer Story

Croma optimizes website and reduces drop offs by 15%

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Nitrogen Platform has enabled croma.com to provide our customers with a consistent digital experience and managed traffic spikes. Our website showed a good 36% performance gain along with reduced infrastructure costs and better security. Biggest differentiation was the DOM optimization feature that gave a significant boost to our performance. The Human Detection Module gave us a good handle on security as it works not only in binary fashion but has an ability to throttle traffic from different sources.
Ranjit Satyanath
CIO (Infiniti Retail Ltd.)
Croma

About

Croma

Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.

The Challenge

Croma’s critical Mobile & Desktop pages were taking >12 sec to load, impacting user experience and funnel drop off. Reliability and availability of website was another problem as they witnessed heavy user traffic & growth. Infrastructure cost has increased disproportionally to the traffic. Data Security & vulnerability to DDoS attacks were a major concern. Insights about usage was needed.

The Solution

Croma used Nitrogen Digital Experience Platform 5.0 The platform provides most granular page caching. The platform also improves the user experience of the user by prioritizing & painting the engaging section of the page. The platform managed the third party scripts called from the page to improve the speed and user experience. Cutting edge security module provided DDoS mitigation, Origin Shield & managed WAF, along with penetration testing.

The Benefits

High granularity resulted in increased performance and increased caching percentage thereby reducing the infrastructure cost by 20%. Dynamic Content Caching resulted in lower origin bandwidth & cost. There was a 30% increase in speed. Progressive Rendering improved user experience resulting in 5% increase in orders.