Nitrogen Boosts Cool-Jams Conversions, Delivers Quick Return on Investment

Cool-jams is the premiere designer, manufacturer and distributor of wicking sleepwear for temperature regulation and travel. Additional product lines include bedding items such as cooling sheets, mattress pads, pillows, blankets and comforters. Cool-jams distributes to over 150 countries around the world.

+25% Page Speed

Using Nitrogen’s Adaptive Image Optimization

+4% Conversions

Due to faster page loads and better shopping experience

Higher 3rd Party Visibility

Using Nitrogen's Java Script Accelerator

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Problem Statement

Cool-Jams recognizes the importance of delivering a seamless digital shopping experience for their customers. However, the integration of multiple third-party technologies on their website resulted in slow page loading times, causing a decline in customer engagement, conversions and overall satisfaction. To address this, Cool-Jams partnered with Nitrogen to enhance the user experience and ensure a smooth, fast and enjoyable shopping experience for their customers.

Our Solution

Nitrogen's (Adaptive Image Optimization) AIO’s better optimization and transformation capabilities, helped Cool-Jams website get higher-quality output images. Cool Jams was also able to speed up loading times for all 3rd parties thanks to Nitrogen's JavaScript accelerator (JSA).

Outcome

Cool-Jams increased overall page speed by 25% without any code change, using Nitrogen’s AIO. Additionally, the shop now has detailed insight into the performance of 3rd parties, thus ensuring the website has right balance of external technologies.

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