Leading Hong Kong-based Fashion Brand Reduces Image Bandwidth on Website by 50% using Nitrogen's AIO
A prominent fashion brand based in Hong Kong offers the latest trends and styles for men and women. Their eCommerce store features a wide range of products such as clothing, accessories, shoes, and beauty products. They sell 150K+ curated products from more than 1000 different brands.
Problem Statement
The website requires over 5 million distinctive images to accommodate the 125 million page views it receives each month. In addition, the website experienced a surge in traffic of up to 40% during festive seasons and sales campaigns. As a result, they required a reliable solution to manage these abrupt traffic surges without any technical issues.
Our Solution
With N7, the client is able to optimize their images in real-time based on a user's device, network bandwidth, compute power, and screen size. This not only results in faster website speeds, but also maintains the high-quality and sharpness of their images.
Outcome
Nitrogen supports next-gen image compression formats like AVIF that is able to reduce their image delivery costs by an impressive 50%. Also, Nitrogen's implementation was incredibly easy, requiring no code changes on their website. Nitrogen's Adaptive Image Optimization allows them to deliver a faster and more engaging website experience to their customers, while also achieving significant cost savings.
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Leading Hong Kong-based Fashion Brand Reduces Image Bandwidth on Website by 50% using Nitrogen's AIO