London Based Luxury Indian Fashion Retailer, Aashni and Co Increases Website Conversions by 4%
Aashni & Co is an Online and London-based destination for a curated edit of luxury Indian fashion. With a collection from over 400 designers from all over India, Aashni & Co is a one-stop address for all your wardrobe needs ranging from Indian designer clothes to accessories online.
AI driven Image Optimization (AIO) helped optimize the product images throughout the website
Due to faster page loads and better shopping experience
Third-Party Java Script Accelerator analyzes, controls and sequences the 3rd parties thus resulting in a faster website
Problem Statement
Aashni & Co has seen a direct correlation between website performance and sales. And hence, they wanted to improve their website speed, and thus enhance the customer experience, leading to more conversions. One major challenge was that the 3rd party scripts were slowing down the website, affecting the website performance.
Our Solution
N7’s AI driven Image Optimization (AIO) helped optimize the product images throughout the website, thus enabling the customers to stay more engaged on the website. Third-Party Java Script Accelerator analyzes, controls and sequences the 3rd parties thus resulting in a faster website.
Outcome
Aashni & Co deployed Nitrogen across its website pages. This has resulted in 40% increase in website speed and 4% increase in conversions.
Read Related Customer Stories
London Based Luxury Indian Fashion Retailer, Aashni and Co Increases Website Conversions by 4%